SonyLiv update: User complaints over lost episodes, and the new ’13th’ trailer highlight the platform’s latest glitch during the Asia Cup streaming.
SonyLiv Update: AI Features, User Glitches, and New Trailer Release
Artificial Intelligence in SonyLiv
SonyLiv has introduced new AI-backed features aimed at enhancing streaming performance and user personalization. These improvements include smarter content recommendations, faster search tools, and predictive algorithms that adapt to viewing patterns. The move reflects Sony’s broader push into AI-driven innovation across its entertainment platforms.
Key Technology Features
- Personalized Recommendations: AI curates shows and films based on past user activity.
- Smarter Search: Faster and more accurate content discovery.
- Performance Boost: AI-driven optimizations reduce buffering and improve playback quality.
- Data Efficiency: The platform now consumes less bandwidth during peak hours.
User Glitch: Lost Episodes
Despite technological progress, some subscribers have reported issues with the “Continue Watching” feature. Users claim previously saved episodes disappeared from their accounts, leading to frustration. This Sony Liv glitch has sparked discussions across social media, with many OTT users demanding a quick resolution.
Design and Upgrade Details
Release Timeline
The AI upgrades began rolling out in September 2025, with a wider release expected by the end of October. SonyLiv has confirmed phased implementation to ensure stability and compatibility across devices.
13th Trailer Launch
Amid the technical updates, SonyLiv also released the much-anticipated “13th” trailer on September 19, 2025. Starring Paresh Pahuja, the drama explores the role of teachers beyond classrooms, blending ambition with responsibility. The trailer has been well received, with many praising its emotional depth.
Price and Market Impact
The upgrades do not come with an immediate price change. However, industry analysts believe the added AI features will strengthen SonyLiv’s position in the OTT market, potentially boosting subscription renewals during the festive season.
Industry and Market Response
While the AI innovations have been welcomed, the glitch has highlighted challenges in rolling out major updates at scale. Competitors are closely observing how SonyLiv balances innovation with reliability, especially at a time when streaming platforms are under pressure to retain subscribers.
Disclaimer
The information provided here is based on media reports and official announcements. Technical issues and updates may vary by device and region. Users are advised to check SonyLiv’s official support for service-related queries.
FAQs
Q1: What is the latest SonyLiv update?
A1: SonyLiv has rolled out AI-powered features to improve content recommendations, search, and streaming quality, alongside the release of the “13th” trailer.
Q2: Why are users complaining about glitches on SonyLiv?
A2: Several users reported that episodes from their “Continue Watching” list disappeared, causing frustration and highlighting a technical glitch.
Q3: When was the 13th trailer released on SonyLiv?
A3: The “13th” trailer was released on September 19, 2025, starring Paresh Pahuja and focusing on the influence of teachers beyond classrooms.
