Investor Alert: SEBI Warns Against Digital Gold Products
SEBI cautions investors that digital gold products offered by online platforms are not regulated under SEBI’s framework. The market regulator has advised people to stay cautious, pointing out potential risks in storing and owning gold digitally through unregistered entities.
SEBI Flags Digital Gold Risks: Should You Still Buy It?
India’s securities regulator, the Securities and Exchange Board of India (SEBI), has issued a clear warning for investors. In its latest advisory, SEBI said that several platforms offering digital gold are operating outside its regulatory framework, leaving buyers with little or no investor protection.
What SEBI Said About Digital Gold
The notice from SEBI highlights that digital gold products are different from SEBI-regulated gold products such as Gold Exchange Traded Funds (ETFs) and Sovereign Gold Bonds (SGBs). These unregulated products may look attractive because they allow small-ticket investments – even ₹10 or ₹100 — but SEBI emphasized that there is no legal guarantee or redressal mechanism if something goes wrong.
According to the advisory, SEBI warns against investing in digital gold products that are not linked to registered market intermediaries. Without oversight, investors may face valuation disputes, storage issues, or even loss of funds if the platform fails.
Why SEBI’s Warning Matters
Digital gold has become popular in India for its convenience — you can buy small quantities through mobile apps and store them virtually. However, SEBI’s latest move aims to protect investors who might not realize that such investments fall outside regulatory protection. The regulator’s caution serves as a reminder that ease of investment should not come at the cost of safety.
While regulated products like Gold ETFs or SGBs are backed by proper documentation and government oversight, digital gold relies on private companies that hold your gold in vaults on your behalf. SEBI wants investors to understand that these platforms may not offer transparency in purity, pricing, or storage standards.
Digital Gold vs SEBI-Regulated Gold Products

Here’s a quick comparison between digital gold products and SEBI-regulated gold instruments:
- Regulation: Digital gold is not monitored by SEBI, while ETFs and SGBs are fully regulated.
- Ownership: Digital gold ownership is recorded by private companies; SEBI-regulated products have government-backed legal frameworks.
- Liquidity: You can sell digital gold anytime online, but you depend on the platform’s credibility for fair pricing.
- Risk: SEBI-regulated gold products have investor protection mechanisms; digital gold carries higher counterparty risk.
Should You Still Buy Digital Gold?
SEBI’s message is not to discourage innovation, but to remind investors to be cautious. If you still wish to invest in gold digitally, check whether the platform partners with SEBI-registered intermediaries. For safer options, consider SEBI-regulated products like mutual funds investing in gold ETFs or Sovereign Gold Bonds issued by the RBI.
In short, digital gold offers convenience, but not protection. As SEBI flags digital gold risks, the takeaway is clear – always verify, never assume.
Final Takeaway
SEBI’s advisory underscores one simple point: investor awareness is the best protection. While digital gold has made gold accessible to millions, it’s crucial to understand where the risks lie. Before you tap that “Buy Gold” button on your favorite app, make sure you know who’s holding your gold — and whether they’re regulated.
FAQs on SEBI Digital Gold Warning
1. What did SEBI say about digital gold?
SEBI cautions investors that digital gold products are not under its regulatory purview and could expose buyers to potential financial risks.
2. Are digital gold investments banned?
No. SEBI has not banned them but issued a warning to ensure investors understand that these products lack official oversight.
3. How is digital gold different from SEBI-regulated gold products?
Digital gold is sold by private companies without SEBI regulation, while Gold ETFs and Sovereign Gold Bonds are government-backed and follow strict rules.
4. What risks are involved in digital gold?
Investors face risks related to purity, storage, pricing, and company credibility — issues that are managed under SEBI-regulated schemes.
5. What are safer alternatives?
SEBI-regulated gold ETFs, Sovereign Gold Bonds, or mutual funds that invest in gold are safer and more transparent options.