Zupee Studio Reaches 10 Million Downloads on Google Play
Quick Facts about Zupee Studio
| Feature | Details |
|---|---|
| Downloads | 10 Million on Google Play |
| Type | Short-form entertainment app |
| Genres | Romance, Thriller, Comedy, Action |
| Subscription | Zupee Plus – ₹499 per quarter for ad-free full episodes |
| Key Titles | Maut Ki Ghati, Khooni Flat Ka Rahasaya, Ghost in Love |
| Features | Interactive microdramas, dubbing for global titles |
| Origin | Pivoted from real-money gaming after online gaming app ban |
| Growth | India’s fastest-growing short-form entertainment app |
About Zupee Studio
Zupee Studio, India’s fastest-growing short-form entertainment app, has crossed 10 million downloads on the Google Play Store as of October 22, 2025. Originally a real-money gaming platform, Zupee strategically pivoted to short-form video content following the government’s ban on online money games.
Features and Subscription
The platform now offers 1-3 minute microdramas across genres like romance, thriller, comedy, and action. Its freemium model allows users to watch teaser episodes for free, while the Zupee Plus subscription provides ad-free access to full episodes and exclusive perks.
Popular Shows
Flagship shows such as “Maut Ki Ghati,” “Khooni Flat Ka Rahasaya,” and “Ghost in Love” have collectively amassed millions of views within weeks of launch. To meet growing demand, Zupee Studio plans to release seven new original series by the end of the year and is rolling out interactive features alongside dubbing for global titles.
Growth and Strategic Pivot
This rapid growth highlights how Zupee reinvented itself to stay relevant post the online real-money ‘gaming’ app ban. The app has become a key player in India’s mobile entertainment space, catering to users looking for quick, engaging content.
Frequently Asked Questions (Q&A)
Q: What is Zupee Studio?
A: Zupee Studio is a short-form entertainment app offering 1-3 minute episodes across genres like romance, thriller, comedy, and action.
Q: How much does Zupee Plus subscription cost?
A: The Zupee Plus subscription is ₹499 per quarter and provides ad-free access to full episodes and exclusive perks.
Q: What are some popular shows on Zupee Studio?
A: Popular shows include “Maut Ki Ghati,” “Khooni Flat Ka Rahasaya,” and “Ghost in Love.”
Q: How did Zupee reinvent itself after the online gaming app ban?
A: Zupee pivoted from real-money gaming to microdramas, creating engaging 1-3 minute episodes for India’s mobile-first audience.
