Luminéve by Ghazal Alagh: A New Night-Time Skincare Brand
Skincare entrepreneur Ghazal Alagh has launched a new brand called Luminéve, focused entirely on night-time skin repair and recovery. The brand is positioned around the concept of “skin sleep” and aims to tap a key unmet need in the beauty market.
What’s Happening?
Ghazal Alagh, known for co-founding Mamaearth, announced the launch of Luminéve this week. The new brand emphasises the idea that skin recovers best at night, and it will be available through select beauty channels and digital platforms. The official statement says that Luminéve has been created in collaboration with a major beauty-retail partner, with the brand’s launch event held in India.
The Brand Concept & Offerings
Luminéve is described as a “mood-driven” skincare label, built around calming routines and nocturnal skin care. Products will include formulas designed for overnight use, supporting skin repair, hydration and renewal. The packaging, the colour palette and the messaging reflect a night-time aesthetic, and the focus is on creating a ritual rather than just a product.
Why This Matters
The timing of Luminéve’s launch shows how the skincare market is evolving. As consumers look for more targeted solutions, a brand dedicated to night-time routines stands out. For Ghazal Alagh, this marks a fresh chapter beyond her previous venture, signalling her continuing influence in the beauty sector.
What to Watch
Buyers interested in Luminéve should check product availability, pricing and the full range of offerings. As with any new brand, real-world reviews and long-term results will influence its positioning. The partnership with a major retailer is a strong signal, but success will depend on how well the brand resonates with its target audience.
Disclaimer
This article presents an overview of Luminéve’s launch and intent. Product details, pricing and availability may vary; readers are advised to verify specifics with the brand.
FAQs on Ghazal Alagh & Luminéve
1. Who is Ghazal Alagh?
Ghazal Alagh is a beauty-entrepreneur known for co-founding Mamaearth and now launching the new brand Luminéve.
2. What is Luminéve?
Luminéve is a night-time skincare brand founded by Ghazal Alagh, built around the “skin sleep” concept and launched in collaboration with a beauty-retail partner.
3. When and where was it launched?
The brand was announced in November 2025 in India, with products available through online & selected retail channels.
4. What sets Luminéve apart?
The focus on night routines, calming formulations and dedicated brand messaging distinguish it from general skincare brands.
5. Should I try it now?
If you have a skincare routine geared toward night repair and hydration, Luminéve may offer an interesting new option. Always check reviews and ingredients for suitability.
