Arattai vs WhatsApp: India’s Homegrown Chat App and the Encryption Debate

In a digital world dominated by WhatsApp, an Indian-made app, Arattai, has started catching attention for its clean design and privacy-first promise. Developed by Zoho Corporation under the guidance of Sridhar Vembu, Arattai aims to provide a locally-built alternative to global messaging platforms. However, the lack of end-to-end encryption has become a major talking point among users.

What is Arattai?

Arattai, which means “chat” in Tamil, was introduced by Zoho as a communication app that prioritizes user data protection and independence from foreign tech ecosystems. Available on Android and iOS, it allows users to message, share media, and create groups similar to WhatsApp – but with servers hosted entirely in India.

End-to-End Encryption: The Missing Feature

Currently, Arattai does not offer end-to-end encryption like WhatsApp, meaning messages can technically be accessed during transmission. Zoho has confirmed that the feature is under development and will soon be released in a phased update. Until then, experts recommend using the app for casual communication rather than confidential sharing.

Founder’s Statement

Zoho’s CEO, Sridhar Vembu, addressed the growing discussion in an interview, emphasizing that the company’s vision is to build India’s own secure and privacy-centric messaging platform. He noted that Arattai’s infrastructure is fully local and independent, ensuring that user data remains within India’s digital borders.

Features and Design

Arattai’s design mirrors WhatsApp’s minimal layout with smooth navigation and lightweight performance. Users can share photos, videos, voice messages, and even documents with minimal lag. The app’s key advantage is its ad-free interface and no data monetization model — a major difference from global competitors.

Public Reaction and Reviews

Early users have praised Arattai’s simplicity and reliability, though many are waiting for the encryption update before switching completely from WhatsApp. The app has gained momentum among privacy advocates and tech enthusiasts who support Indian-developed platforms.

Future Outlook

With the upcoming encryption rollout and new features on the way, Arattai could soon position itself as a serious WhatsApp alternative. However, achieving mass adoption will depend on continuous updates, transparent security measures, and user trust.

Disclaimer

This article provides information based on publicly available statements and technology updates. Users are advised to verify app permissions and privacy settings before sharing sensitive data.